The entire catalogue of Bob Ross’ The Joy Of Painting show will be dubbed into Latin American Spanish and other key languages

Bob Ross Channel

AI startup Papercup has partnered with Cinedigm to bring the Bob Ross series The Joy Of Painting international. 

The pair will dub the show into Latin American Spanish, as well as other key languages, with the intent to roll out in the US and Latin America ahead of other territories.

Cinedigm, which is the exclusive distributor of the Bob Ross Channel, will use Papercup’s technology to to automate time-consuming parts of the dubbing process through the use of machine translation and synthetic speech that has been extensively trained via machine-learning.

This outputs a fully localized audio language track that utilizes a synthetic voice which aims to emulate a human voice.

Tony Huidor, chief technology & product officer at Cinedigm, said: “The Bob Ross Channel is one of our most successful channels due to its broad appeal and the magic that Bob Ross’ talent and innovation brought to the screen. In partnering with Papercup, we are harnessing an innovative technology partner to extend the reach of The Joy of Painting by utilizing cutting-edge technology to seamlessly dub his voice using artificial intelligence and synthetic speech. As streaming services continue to expand worldwide, this will allow us to reach a previously untapped global audience.

“This is a pivotal time for the entertainment industry as demand for streaming content adapted for local markets continues to grow. We seek to make the most of our channel portfolio by adapting our content for international markets. Partnering with Papercup will allow us to achieve this goal and scale our business by utilizing their AI technology.”

Jesse Shemen, chief executive officer and co-founder at Papercup, added: “A project like this is exactly why we built our technology - unlocking hundreds of hours of quality content stuck in a single language with our speech translation system.

“It’s validating to see our technology work at such a large scale across multiple languages and enable the introduction of strong branded content to a new global audience.”