Sky has opened a new Westminster studio for Sky News, which has been created by its in-house advertising wing, Sky Creative Agency (SCA), in collaboration with Jago Design.
The studio space is designed to feel like an extension of other Sky News studios and features a modular desk for a single presenter but that can also cater for a debate with up to four guests in a variety of layouts.
The studio features an LED wall backdrop designed as a window overlooking Westminster with graphic overlay options that work with the automated gallery.
The lighting has been custom-designed to change the feel of the studio and suit the backdrop.
The studio opens today, hosting Kay Burley’s new morning show and the daily late-morning All Out Politics show, as well as Sky News Tonight.
Ben Wickham, head of studio output for Sky News, said: “The relaunch of the studio in Westminster brings a new era of programming to Sky News’ output. It’s been a close-knit collaboration between editorial, creative and technical teams that has been a pleasure to be a part of. It builds on the distinctive look of our existing studios in Sky’s Osterley campus, and the financial heart of the City of London.”
Harry Ward, the design director for the SCA news design team added: “It’s always pleasing to see these projects come to life. We’re really pleased with the finished product.”