It will be headed by three experienced directors and designers, Russell Appleford, Richard Morrison and Alon Ziv.
Appleford recently completed the E4 idents for Channel 4 creative, Morrison has a 20-year background in TV and film design and Ziv recently worked on a Universal ident for the new Picture Box channel commissioned by design-company Escape and Partners.
The team has established an alliance with Escape, where Escape will create a brand strategy and Th1ng will complete the design work.
The company has also invested approximately£70,000 on an 80-processor render farm, six eight-core Apple Macs and 10 desktop PCs.
The company moved to Wardour Street in February. It employs 20 staff.