Soho post boutique The Look is aiming to up its productivity and do more long form post work after adding a Quantel Genetic Engineering system.

The team-working infrastructure has been bolted-on to the capability of its Quantel eQ finishing system, making it possible for extra storage to be added and work to be done on two projects at the same time.

“It's a really tough market out there and business plans which rely on major capital investments and large staff increases simply don't add up,” said The Look founder Thomas Urbye.

“With Genetic Engineering it's a matter of adding more storage and a Max assist station alongside my eQ, and I have the ability to work on two projects - or different aspects of the same project simultaneously.

“I can be conforming or playing out one episode or a reel from a film, while simultaneously grading another.

Urbye believes that the move has made him much more productive. “I estimate that this has enabled me to do 40% more work per day,” he said. “And to take on the kind of longform projects that I simply couldn't have considered before for risk of impacting on my commercials work.”

Set up by ex-MPC colorist Urbye in 2006 The Look currently works on high-end commercials for Fiat, Guinness and Mercedes.

It has also ventured into longform work with projects for Zeppotron (part of Endemol UK) including the six-part E4 drama Dead Set.