Wazee Digital has appointed Sally Wallington to the role of vice president of sales and business development for UK and Western Europe.
Reporting to Dave Polyard, Wazee Digital senior vice president of global sales, she has been tasked with selling Wazee Digital’s portfolio of content management tools to content owners across the region.
Wallington joins from Grass Valley where she was regional director for Northern Europe. Prior to her role at Grass Valley, Wallington was regional director, UK, Ireland and South Africa at Harris Broadcast.
Polyard said: “We’re thrilled to have Sally Wallington joining Wazee Digital and leading our European team.
“The depth of knowledge and experience that Sally brings to the table makes her a perfect complement to the evolving and ever improving team at Wazee Digital.”
Wallington added: “The management and cataloguing of content is so important to content owners for them to make money in today’s ever changing media landscape.
“I look forward to bringing Wazee Digital’s portfolio of cloud-based content management products to European broadcasters, sports rights holders and production companies.”