Create titles for the series about people roadtesting a variety of gadgets, making sure that the sequence related to as many people as possible.
Titles Tomorrowisclosed
Client Initial/Endemol
Brief Create titles for the series about people roadtesting a variety of gadgets, making sure that the sequence related to as many people as possible.
How it was done Tomorrowisclosed focused on the sometimes confusing and frustrating instructions that often accompany gadgets. It was important not to show any object in particular, so faux instructions were created. These were made to look as nonsensical as possible and were brought to life using Adobe After Effects. An effect of paper tearing, which was created in Cinema 4D, references the anticipation and excitement of unwrapping the boxes and is used to open the titles and then wipe into the show. The titles were designed and animated by creative director Scott Wallace, with additional character animation by Lee Cooper.
Watch it Thursdays, 8.30pm, ITV
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