Use the sequel’s characters to create a festive ident

Ident Lupus Films

Client Channel 4

Brief Use the sequel’s characters to create a festive ident that reflects its hand-drawn feel, but remains in keeping with Channel 4’s branding.

How it was done Under the direction of Robin Shaw at Lupus Films, nine animators worked on 750 frames to create the 30-second creative.

The sequence was coloured in with pencils, pastels and crayons, before it was composited in Adobe After Effects.

Watch it Now on Channel 4

Topics