All Ad-funded programming articles – Page 3
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FeaturesSetting the rules for product placement
Advertisers and commercial channels are lining up to introduce product placement when it becomes a reality in the UK nextmonth, writes Alex Farber. But how will it work in practice?
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NewsBoomerang profits down 37%; revenues climb
Indie Boomerang Plus has announced a 37% fall in operating profits to £780,000 following a major investment in development.
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FeaturesHow are thematic channels faring?
European broadcasters are adopting a localised approach and embracing formats such as video on demand, HD and 3D to improve their offerings.
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NewsSeeSaw launches subs and ads initiatives
Video-on-demand (VoD) service SeeSaw is introducing a subscription model and allowing viewers to choose the ads they view as it fine-tunes its commercial options.
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NewsTwofour acquires Rocket Science in digital push
Twofour Group is planning a push into ad-funded programming and digital content after buying communications agency Rocket Science Group in a deal that will push up its turnover to almost £40m.
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NewsAFP market to deliver £15m to indies in 2010
The ad-funded programming market is on track to generate around £15m for indies this year, according to research from branded entertainment firm Krempelwood.
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NewsFive’s Woolfe calls for more investment
Five controller Richard Woolfe has said the broadcaster’s new owner will need to invest in the channel if they want to achieve its full potential.
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NewsBrand Apart lines-up new AFP series
A Brand Apart Television, the ad-funded programming firm chaired by Simon Shaps, is in advanced talks with broadcasters on a new animal show and motoring series.
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NewsBook Club to be More 4's first ad-funded show
Richard and Judy’s Book Club is to return without the presenting duo, in More 4’s first foray into ad-funded programming.
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Comment
Funny business makes for a riveting session
As a comedy producer and promoter, the Broadcast TV Comedy Forum in September is a must-attend date in the diary for me.
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CommentSealing the deal in Canada
DRG exec Luci Burnley reveals how she’s turning introductions into productions with Canadian partners.
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News
Five to close finance section
Five is understood to be closing its programme finance department to save money.
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NewsSTV to pump£1m into production division
STV will pump almost£1m into its STV Productions development division as part of a drive to create global formats, co-productions and advertiser-funded content for a broad range of broadcasters.
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CommentBlog: The C4 budget massacre
So another commissioning budget shrivels as Channel 4 loses at least£25 million off next year's programming spend - and ad-funded programming could help provide the answer, writes James Penfold.
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FeaturesInterview: Emma Tennant
Emma Tennant has made ITV3 the second most popular digital channel in the UK. Now she intends to restore the fortunes of CITV.
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NewsITV2 and iTunes agree major ad-funded tie-up
ITV2 is to strip an iTunes-branded music series across three weeks in one of the highest-profile advertiser-funded programming initiatives to date.
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News
Endemol UK launches unit to develop ad-funded programmes
Endemol UK has set up a dedicated brand partnerships division as part of plans to extend its ad-funded programming into quizzes and cookery shows.
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FeaturesITV4 re-loads for next assault
Once languishing behind ITV lines, ITV4 has been ordered to advance, with a 24-hour slot and more cash to expand its brand of male-friendly thrills, write Liz Thomas and Jon Rogers.
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News
ETV appoints Duthie to boost cross-platform positioning
Digital TV company ETV is attempting to reposition itself as a full cross-platform producer with the appointment of its first head of development.
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