All Ad-funded programming articles – Page 2
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NewsC4 to brief indies on AFP
Channel 4 is to highlight the slots available in its schedule for ad-funded programming (AFP) as part of an overview of its strategy at an event tomorrow.
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NewsMaverick eyes brand-funding boost for YouTube channel
Maverick TV, Little Dot Studios and talent agency Gleam are planning to create more brand-supported content on Daily Mix after the YouTube channel passed 500,000 subscribers.
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NewsTwofour creates branded content business
Twofour has merged its Arabia, Digital and Rocket Science divisions into a single business that will create branded content for a variety of platforms.
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NewsC4 set to match brands with indies to boost AFP
Channel 4 is gearing up to help match indies with commercial partners in a bid to create more ad-funded programming (AFP) for television and online.
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NewsAll3Media aims to crack AFP with Apollo20
All3Media has created a dedicated ad-funded programming (AFP) arm designed to help its indies crack the increasingly lucrative market.
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NewsWaitrose & C4 partner for cookery AFP
Channel 4 has teamed up with Waitrose to create an ad-funded programming (AFP) Saturday morning live cookery show fronted by Steve Jones and Lisa Snowdon.
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The Broadcast InterviewVikki Cook & Jonathan Boseley, London Live
Content chiefs trumpet forthcoming channel as anything but niche
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NewsAbsolute strikes VW ad-funded deal
Absolute Radio is to air an ad-funded series covering some of the most iconic moments in musical history after striking a deal with Volkswagen UK.
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FeaturesProduct Placement - the next steps
Talked up as a multimillion-pound industry when it became legal in the UK two years ago. Has it lived up to expectations?
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NewsBoomerang hires UKTV commissioner
Boomerang, the Boom Pictures-backed indie, has hired UKTV senior commissioning editor Tess Cuming to boost its factual entertainment output.
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NewsHeggessey's £7m Boomerang buy-out finalised
The Lorraine Heggessey-led MBO of Boomerang Plus has been finalised with new indie Boom Pictures officially established.
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NewsFormer C4 editor joins Zodiak
Zodiak Active has hired a creative director and head of brand partnerships as it looks to boost its branded content expertise.
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NewsGood Food orders Sicilian AFP
UKTV’s cookery channel Good Food has secured an ten-part ad-funded programming deal with the Sicilian Tourist Board.
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FeaturesBroadcast funding: Playing for money
Broadcast funding: PlayiAFP, product placement and traditional co-production all have roles to play in getting ideas on screen. Amanda Lyon speaks to those involved in putting these dealsng for money.
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The Broadcast InterviewJez Nelson, Somethin' Else
Somethin Else’ founder Jez Nelson speaks to Alex Farber about the firm’s unique business model – and why convergence is the future.
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NewsC4 gives True Stories original order boost
Channel 4 will commission 10 True Stories documentaries from next year, more than double the number when the international documentary strand aired on More 4.
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NewsTVF’s Monks joins Zig Zag
Indie Zig Zag has appointed Leila Monks to the newly created role of vice-president of commercial and current production as it looks to generate 50% of its business from the US within two years.
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NewsC4 eyes sketch show from Gravity Road
Channel 4 has handed development funds to Gravity Road, the fledgling production studio created by BBH and PHD ad execs Mark Boyd and Mark Eaves.
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NewsBoomerang Plus grows profits 74%
Welsh indie Boomerang Plus has grown its turnover to £16.3m for the six months to 30 November as it eyes future acquisitions from a variety of media businesses.
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NewsFirms unite to tap product placement
Brandirector and agency 1st Place are to merge in a bid to capitalise on the newly relaxed rules over product placement.
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