All Ad-funded programming articles – Page 5

  • News

    White Paper Special - Ad agencies can own TV channels

    2000-12-15T00:00:00Z

    Advertising agencies could soon supply their own advertiser-funded programming via their own TV channels following the white paper's lifting of a ban on them owning broadcasting licences, writes Colin Robertson.

  • News

    ENDEMOL SETS UP ARM FOR AD-FUNDED PROGRAMMING

    1999-01-22T00:00:00Z

    Dutch producer Endemol Entertainment is setting up AFP, a division dedicated to advertiser-funded programming. Serving the international advertising industry, AFP is a similar outfit to Gem, the commercial subsidiary of Endemol/Guardian