All Ad-funded programming articles – Page 4
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NewsITV2 and iTunes agree major ad-funded tie-up
ITV2 is to strip an iTunes-branded music series across three weeks in one of the highest-profile advertiser-funded programming initiatives to date.
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Endemol UK launches unit to develop ad-funded programmes
Endemol UK has set up a dedicated brand partnerships division as part of plans to extend its ad-funded programming into quizzes and cookery shows.
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FeaturesITV4 re-loads for next assault
Once languishing behind ITV lines, ITV4 has been ordered to advance, with a 24-hour slot and more cash to expand its brand of male-friendly thrills, write Liz Thomas and Jon Rogers.
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ETV appoints Duthie to boost cross-platform positioning
Digital TV company ETV is attempting to reposition itself as a full cross-platform producer with the appointment of its first head of development.
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NewsC4 Radio plans new approach to ads
Channel 4 Radio plans to move away from the traditional 30-second advertising spot to find 'innovative' advertising models to monetise its commercial radio operation.
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NewsIWC sets up ad-funded content arm
RDF-owned indie IWC Media has created a commercials and branded content division to move into producing ad-funded programming and content.
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NewsProducer gives up credit in doc dispute
The producer of Sunset + Vine's Inside Volvo Ocean Race, which went out on C4, has taken his name off the show's credits after becoming embroiled in a creative dispute.
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NewsEmap to drop spot ads on Heat radio
Emap Radio is to scrap spot advertising when it relaunches Heat radio in September, replacing it with sponsorships, promotions and ad-funded programming centred around a small group of key advertisers.
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NewsGroup M hires Willis for programming role
Group M Entertainment has appointed Simon Willis as head of programming for Mindshare, its media investment operation.
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Ex Celador exec sets up consulting company
Former Celador International commercial director Steve Lazarus has launched his own company Lazarus Consulting, which will help businesses get in to TV sales, ad-funded programming and licensing.
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NewsDiverse bought by European producer
Diverse, the indie behind Channel 4 hit Operatunity , has been sold to a European-based production company for an estimated£8m.
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Interview - The other ITV chief.
With a freshly rebranded image, ITV2 aims to move beyond the realm of Pop Idol and I'm a Celebrity spin-offs to pioneer ad-funded output, says head of programming Daniela Neumann.
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NewsAd agency BBH creates TV role
Advertising agency BBH has appointed a director of content to develop the company's relationships with broadcasters and independent production companies, in what it claims is a first for the industry, writes Sam Matthews
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FORMATS SPECIAL - Zeal to conquer the world market.
After its parent, Sportsworld, went bust, formats specialist Zeal TV staged a management buyout. Within the space of a year, the indie has emerged as a global force both in production and in licensing.
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ITV2 to play ad-funded guinea pig.
ITV1 is offering up sister channel ITV2 as a test-bed for advertiser-funded programming, writes Penny Hughes.
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NewsITV2 to play ad-funded guinea pig
ITV1 is offering up sister channel ITV2 as a test-bed for advertiser-funded programming, writes Penny Hughes
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Ad-funded shows not likely.
Advertiser-funded programming is unlikely to ever become a significant part of peaktime on mainstream channels such as ITV and Channel 4 unless producers improve its quality, writes Steve Aston
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Ad-funded shows not likely
Advertiser-funded programming is unlikely to ever become a significant part of peaktime on mainstream channels such as ITV and Channel 4 unless producers improve its quality, writes Steve Aston