Former Smoke & Mirrors executive producer Louisa Thomson has teamed up with Blue 2.0 parent firm Azure World Media to launch a cloud-based commercials post-production company.

Able claims to be the first entirely virtual provider of moving images, content, design and animation in London.

Able will use Blue 2.0’s post production facility infrastructure which the company said would “ensure a robust level of security and quality-control beneath the cloud-based projects”.

Blue 2.0 managing director Ian Dodd said: “We’ve wanted to set up a commercials post service for a while but wanted to do it right.

“The industry is changing and we believe a virtual working platform will provide clients with the first class service they need. These are exciting times for the group.”

Founder and executive producer Thomson has held producer and executive roles at companies including Glassworks and Smoke & Mirrors/Tag Worldwide.

Thomson said: “I’ve been watching the way the industry is going and realised it was time for a fresh way of working.

“I want to celebrate the amazing range of talent that makes our business so great, and combine that with more creative, dedicated producers to truly support busy clients delivering multiple projects on smaller budgets and with even less time”.

Cloud-based collaboration platform Aframe will be used by the creatives working on projects.

“We’ve been testing it for a while now and it’s really robust,” said Thomson.

“I’m pushing it to the max and whenever we find niggles [Aframe] are really good at looking into ways to improve.

“That’s just what I want - a complete sense of collaboration across my teams. The artists are enjoying it; they say it’s fast, intuitive and an easy way to move stuff around.

“I like it as it’s so easy for clients to access and feedback. And, all working within the same software ensures the clients feel part of the team.”