Cardiff-based VFX firm Bait Studio has launched two new divisions, including an animation unit that is working on projects rescued from animation studio Dinamo Productions.
Bait started working on Boj for CBeebies, S4C and RTÉ, and Wildernuts, also for RTÉ, after they were abandoned by South Wales-based Dinamo when it went into administration in July last year.
Bait Studio managing director Jon Rennie said it was always the company’s intention to expand into animation and that picking up the two projects provided the impetus to create Cloth Cat Animation.
Bait has also launched Thud Media, an interactive and publishing arm that is working on apps for Boj, and Llan-ar-goll-en, another S4C show being animated by Cloth Cat.
Rennie said: “Animation is a natural progression from our work in VFX and motion graphics, and we already have many talented character animators in house who work on our commercial projects.
“We take great pride in offering high-quality 2D and CG animation, and have a highly developed infrastructure for delivering to broadcast. Most animation projects now require an interactive element, so it has been a natural fit to also expand into that area.”
As part of the expansion, Bait has taken on 14 staff to work on the animation projects.
Among those joining are former Dinamo employees including director of animation and interactive Ben Cawthorne, head of animation development Adam Bailey and head of interactive development Shane Skuse.
Cardiff post firm Gorilla, a Boom Pictures company, launched Bait Studio in 2011 to tap into local demand for high-end visual effects work.