The BBC has teamed up with software firm Wazoku to launch an online platform for production staff at the broadcaster to share ideas for new programmes.
BBC iCreate will allow employees based in London, Bristol, Salford, Cardiff, Belfast and Glasgow to capture ideas for TV shows which other staff can them comment on.
BBC in-house productions chief creative officer Pat Younge said: “Good programming ideas need development, feedback and discussion and employee engagement is a key part of how BBC Production operates.
“We believe we have a wealth of untapped creative talent which BBC iCreate, using Wazoku’s platform customised to our specific needs, can help liberate us to generate some fantastic TV shows.”
iCreate uses Wazoku’s cloud-based Software as a Service technology.
Wazoku managing director and founder Simon Hill said: “Many organisations talk about increasing innovation and creativity but few have embraced it as whole-heartedly as BBC Production.
“This is one of the largest idea management roll-outs in the UK media and for Wazoku to win such a major deal with BBC Production is testament both to the product and team we have developed but also to the growing maturity of idea management in the UK.”