Former C4 chief executive has been named chair of the new Centre for Creative AI

Alex Mahon will deliver a headline interview at the AI Creative Summit in her capacity as chair of the newly created Centre for Creative AI. 

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The former Channel 4 chief executive-turned-Superstruct Entertainment boss has just been named chair of the new organisation, which brings together academia, the creative sector and business to unlock the potential of AI. 

It has launched with support from University College London, the Royal College of Art and The Brandtech Group and has been conceived to set the agenda, spotlight opportunities and spark commercially bold projects across film, fashion, media, music and art. 

Mahon will discuss both the creative opportunities and challenges around AI – and what role the centre will play in its development across the creative sectors. She will be interviewed Broadcast editor in chief Chris Curtis.  

The AI Creative Summit takes place on 18 November 2025 at BFI Southbank, London. For more details and to buy tickets, click here. The event is delivered by MBI, the publisher of Broadcast and a division of GlobalData.  

Mahon joins a wide-ranging list of speakers including the BBC’s gen AI programme director Pete Archer, Empress Films chief creative officer Emma Cooper, Spirit Studios creative director Matt Campion, and Deep Fusion Films co-founder Benjamin Field.  

Also on the programme are senior executives from the likes of ITV, ITN, Hat Trick Productions, Framestore, Particle 6, FlightStory Studios and IBM.