The Brazilian club has agreed a global distribution deal with the platform.
OneFootball has signed a global distribution deal with Brazilian football club Corinthians.
All editorial content published on the official club website and original club videos will be distributed through the platform, in a deal similar to those OneFootball has agreed with Ligue 1 and the Brazilian Football Confederation.
The OneFootball app has a personalised homestream that gives fans non-stop news of their favourite club, with articles appearing simultaneously on that and the club website. Corinthians news, statistics and live scores will be available, earmarked as official club content with its badge.
In addition, breaking news can be sent instantly by push notification to all app users or to segmented user groups - even exclusively to Corinthians followers. Also, the OneFootball Player (previously Dugout) will send video content, including archive material, behind-the-scenes, and highlight footage, to a network of over 110 premium publishers from across the globe to complement their editorial.
José Colagrossi Neto, marketing, communications and innovation managing director at Corinthians, said: “We at Corinthians are very excited with this new step along with OneFootball network, in order to increase the reach of news made by the club through an App that has more than 1 million registered Corinthians fans. Our goal with this partnership is to expand our direct contact with those users by giving them first-hand information of what happens in the club, whilst also creating powerful opportunities for our sponsors.”
Murilo Lima, partnerships manager with clubs, leagues and federations for OneFootball in Brazil and Portugal, added: “We want to bring the best and most relevant football content to fans across the globe. To be able to offer original Corinthians content across all OneFootball platforms is obviously great news for anyone connected to the club - in Brazil and beyond. We cannot wait to get started and support “Timão” in reaching new target audiences and exploring new commercial opportunities.”