Streaming platform recently picked up Champions League rights in a surprise move
Paramount+ and Arsenal have announced a global partnership.
The pair’s agreement will see Arsenal players, club legends and supporters combined with Paramount+ shows such as Landman and Mobland in co-branded content. They will also work on joint social media campaigns , and Paramount+ branding will be in-stadium during men’s and women’s match days across the big screens, matchday programme features and other stadium experiences and activations.
The partnership has launched with a co-branded piece of content titled, “For the Love of the Team,” which features Arsenal legend Thierry Henry as narrator. You can watch it below.
Future content will be created around major launched on Paramount+. The first of these will be produced to mark the return Landman this November, and will star first team players Eberechi Eze, William Saliba and Gabriel Martinelli in conversation with lifelong Arsenal supporter and social media influencer Sharky.
This partnership comes shortly after Paramount acquired the majority of Champions League rights in the UK and Ireland. Its deal starts in 2027, and sees the competition move on from TNT Sports after more than a decade.
“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, executive vice president and international general manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond.”
Juliet Slot, chief commercial officer at Arsenal, said: “We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”
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