A BT-led European consortium has delivered the first programme in the ShapeShifted interactive TV project. Comedy Accidental Lovers aired on Finnish National Television on 27 December, with viewers influencing the unfolding drama by text message.
A BT-led European consortium has delivered the first programme in the ShapeShifted interactive TV project. Comedy Accidental Lovers aired on Finnish National Television on 27 December, with viewers influencing the unfolding drama by text message.

BT conceived the project, which aims to create new production tools and enable standardised formats of non-linear, personalised content. News, documentary, advertising and drama pilots are now in production.

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