Comment – Page 4
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CommentIt’s the medium not the message
Younger viewers will watch older-skewing content if it is presented correctly, says Alan Griffiths
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CommentAuthenticity is essential to communicating online
Be open and honest to truly connect with your target audience, says Talie Delemere
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CommentA tale of two pre-Mipcom deals
Netflix’s swoops for Bodyguard and The Circle are a sign of the times
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CommentBritish TV should not become a footnote to the FAANGs' ambition
PSBs can thrive alongside the tech giants as long as they collaborate while continuing to do what they do best
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CommentSize matters in fight with FAANGs
Sky deal increases Comcast’s buying power and production expertise
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CommentWinning over a new generation
Competing with the tech giants means being creative with deals and IP, says Kate Bulkley
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CommentWhy are the FAANGs not biting?
Endemol Shine has attracted a wide range of bidders – but no big tech firms, says Kate Bulkley
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CommentFlicker of vulnerability in Netflix
As the king of the streamers wobbles, will its competitors zoom in? asks Kate Bulkley
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CommentTime to follow Europe’s lead
Public broadcaster must collaborate to fight off digital giants, says Richard Halton
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CommentAI is rewriting the TV script
Focus groups are one thing, but could a machine ever replace the writer? asks Kate Bulkley
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CommentUnpicking the Netflix quandary
SVoD giant is conundrum for producers, broadcasters and analysts
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CommentTV will feel the biggest impact of Disney’s OTT service launch
Consumers will increasingly cut the cord with expensive pay platforms, says Phil Birchenall
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CommentNetflix chases the grey pound
First it came for the 18-24s, now older viewers are in the SVoD giant’s sights, says Kate Bulkley
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CommentTV relationships in serious flux
Changing media landscape is creating intriguing partnerships
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CommentHow TV can bite back at FAANG
Smarter use of viewer data and audience trust can counteract digital threat, says Kate Bulkley
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CommentFAANG sinks teeth into the UK
Threat to traditional broadcasters has become even more severe
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CommentThink beyond the big pay days
Supporting domestic broadcasters is good for the content ecosystem, says Kate Bulkley
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CommentTV squares up to digital in ad war
Broadcasters are committing to better targeting to attract advertisers
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CommentNetflix’s cash changes everything
From content spend to OTT services, broadcasters are playing catch-up, says Kate Bulkley