Comment – Page 83
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CommentComment: What brands and influencers can learn from rugby’s viewership strategy
Matt Millin-Brawn, director of strategy at Coolr, looks at how rugby has prioritised digital content
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CommentA show of resilience in times of adversity
‘British indies are doing everything in their power to thrive through innovation’
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CommentComment: How traditional sports can win over the streaming generation
Luke Weston, executive strategy director at Household, looks at how sports can adapt to younger audiences
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CommentComment: How sport broadcasters have had to evolve
Daniel Apostolos, senior account director at The PHA Group, looks at how the industry has changed and what could be next
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CommentThe remarkable history of The Moving Picture Company (MPC)
Mike Luckwell takes a trip down memory lane as he reveals the origins and incredible growth story of the globally renowned VFX house
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CommentComment: Is SRT the future of broadcast?
Thomas Lind, product management director at Appear, examines the technology’s benefits
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CommentTV must acknowledge its ageism problem
Dr Carole Easton on why a recent parliamentary report should herald a watershed moment for on-screen representation of older people
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CommentIWD 2025: Encouraging opportunities for women in technology
Grace Boswood, technology & distribution director at Channel 4, explains how the broadcaster is seeking to accelerate change in the industry
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CommentIWD 2025: How to make tangible steps towards lasting change
Victoria Poole, founder of IfNotNowWhen, on moving beyond conversations about gender equality and doing something about it
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CommentIWD 2025: Championing diversity and inclusion in the creative industry
Amanda Luckwell, co-founder of Unit, explains how she is leading the charge to accelerate action towards achieving gender equality
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CommentQ&A: How do we deal with overwhelm after a restructure?
In the third piece in a series, executive search and coaching company Quicksmith explains the best approach to supporting staff in the wake of cuts
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CommentHow BCOMS and BBC Sport aim to transform sports media
Steve Lyle, head of football at BBC Sport, writes about how the broadcaster is boosting diversity in the industry
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CommentComment: What Paris 2024 taught us about the future of ads
Tim Sewell, CEO of Yospace, believes dynamic ad insertion could be vital for live sport
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CommentThe Basics: What is a green screen studio and how does it work?
Michael Lodmore, duty technology manager at dock10, explains everything you need to know about green screen studios
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CommentKate Bulkley: The industry needs a more sustainable business model
Following the LA fires, Covid and the US strikes, shows that are repeatable with the ability to go global are key
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CommentThe fall of Technicolor – what went wrong
Will Cohen explains why the demise of Technicolor and its UK brands – MPC, The Mill and Mikros – was, sadly, inevitable, and what happens next
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CommentWhat Neighbours can teach us about work culture
Richard Wallis argues the soap demonstrates a model for better ways of working
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CommentAn indie filmmaker on AI - “the most powerful equaliser in cinema history”
Independent filmmaker Perry Bhandal believes AI could level the playing field
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CommentComment: The importance of improving audience measurement
Didier Van der Coelden, CFO at Mediagenix, looks at how creative and commercial teams could work together more closely
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CommentAdapt or get left behind is the indie mantra for 2025
Open-mindedness and agility are crucial for producers to succeed, writes Indielab founder Victoria Powell