Brand-funded series to be presented by Emma Willis
Lion Television Scotland has tied with online marketplace Vinted for a Prime Video competitive fashion series, Broadcast can reveal.
Emma Willis will present the six-part RE/style, which will be funded by Vinted. It will follow eight rising European designers going up against each other to create capsule collections from second-hand items. Each challenge requires the designers to finish their creations within six hours.
In the finale, two finalists will unveil their collections and the winner will debut at London Fashion Week, with pieces being sold on Vinted and the profits going to Oxfam.
The series will be exclusively available in the UK on Prime Video and will also air on partner broadcasters in France, Spain and Italy.
The programme, which is co-created by the All3Media label and Vinted, will feature expert judges Melissa Holdbrook-Akposoe and Zadrian Smith alongside celebrity guests including Henry Holland, Stacey Dooley, Clara Amfo, Laura Whitmore, Vogue Williams, and Oliver Cheshire.
The final episode will welcome model and activist Eunice Olumide and Jessie de la Merced, from Vinted, as special judges.
The executive producers are Lisa Hazlehurst and Laura Bowen.
Willis said: “Hosting RE/Style has been an incredible experience; I have loved returning to my fashion roots and have been completely wow-ed by the talent of these emerging fashion designers. I have had so much fun delving back into my wardrobe and finding new ways to repurpose old outfits and bring them to life, and hope that audiences are inspired in a similar fashion.”
Media agency Mindshare UK will lead a media campaign to promote the series in the UK.
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