Showing animal action as integral to the reveal of the new channel logo.

Design company/post house: Milton and Mordue/Envy

Client: Discovery Channel/Animal Planet

How was it done: Milton and Mordue shot footage of real animals using the Phantom HD camera at 2K definition, managed by Kevin Docherty. At Envy footage was transferred onto SR tape with 2D and 3D elements added. Dean Wyles did the Smoke work with grading by Jonathan Lieb.

Watch it: Live now on Animal Planet in all territories worldwide.