Post house: Envy
Brief: To create a series of promos capturing the spirit and diversity of the Olympic Games for the worldwide launch of the official Olympic computer game.
How it was done: Live-action athletics footage was edited to reflect the spirit and competitiveness of the Games. Jason Farrow graded in Smoke and an end transition was created using the Olympic rings as a base and to give the piece a contemporary graphic twist.
Watch it: From Friday 4 July in the UK.