Access services firm ITFC is one of half a dozen Deluxe businesses that will be rebranded as part of the formation of a content-management group.

The new division will be made up of ITFC, the media-management business of Deluxe142 in Wardour Street; Deluxe Digital Studios in Soho Square; Synxspeed in Denham; Deluxe 103 in Spain; and Cinecittà studios in Italy.

The businesses will be rebranded as Deluxe Media early next month.

Two of ITFC’s senior management have been promoted as a result of the restructure.

Managing director Chris Higgs (pictured) is taking on the role of European managing director of Deluxe Media, while director of operations Lesley Marr will be chief operating officer.

Higgs will report to Rob Siedel, who has overall responsibility for the company.

Deluxe Digital Studios managing director Mazin Al-Jumaili has been tasked with growing Deluxe Media’s digital services and apps business in his new position as vice-president of localisation.

“By creating an environment where the best talents work together, we will stay ahead of the curve and continue to grow our business while supporting our clients’ needs and demands to work faster and smarter,” said Higgs.

Deluxe142, Rushes, Method and Company 3 will remain as part of Deluxe Entertainment Services Group’s creative division, which is led by chief operating officer Warren Stein.

Deluxe Europe managing director Ken Biggins continues to head the company’s distribution division.

Separately, Deluxe142 chief technology officer Adrian Bull has resigned and will leave the business next month.

Bull was director of engineering at Ascent Media for seven years before joining Technicolor Network Service. In 2007, he rejoined Ascent Media, which was later acquired by Deluxe.