Suranjan Som
CommentDigital switchover: data is the key to survival
As digital switchover ushers in its final phase, with London next to switch, harnessing viewer data is set to become a major battleground, writes Suranjan Som.
- Home
- Subscribe
Subscribe to Broadcast in print and online
Take out a subscription to get immediate access to Broadcast:
- Expert analysis and comment
- Unlimited access to in-depth articles and premium content
- Full access to all our online archive
- Intelligence
Broadcast Intelligence is the only place to get up to date information on the current content needs of 500+ global buyers, a real-time database of greenlit programmes plus networking opportunities. Book a Zoom demo to see what the platform can do for your company.
Not a member? Find out more Members login here
- News
- Ratings
- Premium
- Features
- International
- TECH
- Sport
- Broadcast Network
- Advertise
- Jobs