Dock 10 and Infostrada have entered into a joint venture to provide cloud-based production and distribution services to the UK broadcast industry.

The deal builds on Dock 10’s plans to launch a private cloudbased craft editing platform at its MediaCityUK base, which was revealed in Broadcast last month.

The latest initiative will see Dock 10 sell services including remote content editing, media archiving and content ingest to production companies, post facilities, broadcasters and IPTV providers right across the UK.

“We are offering a managed service, rather than a company buying a system from a vendor, and we can focus on the commercial modelling, which removes the pain of capital expenditure,” said Dock 10 commercial director Ian Munford.

The two companies will pool technical resources and staff to provide the services, which will be partly based on Infostrada’s CentralParq workflow and media-asset management platform.

A range of brands for the different elements of the service will be introduced, which will be marketed by Dock 10.

Munford said pricing would be “based on true cloud commercial principles of elasticity of demand and price”.

Dock 10 partnered with Infostrada, the new name of ParkPost, because of its large R&D capability, and because the technology it offers is “well tested”, Munford said.

“We both manage large studios, post-production and digital media services, and the ability to share resources and our thoughts and ideas made [the joint venture] a very easy process.”