The Entertainment Merchants Association (EMA) and MovieLabs have released the Media Manifest Delivery Core (MMDC) specification, a simplified schema for the delivery of online media assets related to feature films and TV shows.

A derivative of the Media Manifest specification, MMDC will be used to identify assets – such as video and audio files, trailers, subtitles, closed captions and images – that are delivered to an online distributor.

MovieLabs vice-president of distribution technology Craig Seidel said: “This schema will automate the process. More automation cuts errors, increases efficiency and turnaround, eases support for multiple language deliveries, and future-proofs the full offering lifecycle.”