Envy has recruited former Framestore client services director Jane White to head up its new advertising and entertainment venture.
The division will focus on high-end editing and VFX for commercials and branded content. It will be based in a 10,000 sq ft studio at the post firm’s Holden House facility in Fitzrovia.
“We think there is business to be had there,” said Envy founder and managing director Dave Cadle.
“We are going to get more involved with output with agencies directly. Agencies like our size; we’ve just been waiting for the right opportunity to get someone like Jane who has the gravitas that the department needed.
“Over the next few months we will be making a significant investment to secure the creative talent necessary to fully serve this specialist craft sector”.
As well as her role at Framestore, White held the position of account director at Euro RSCG. She said: “Envy’s skillset and reputation within broadcast production is second to none; they really understand the importance of strong brand partnerships for the development of innovative production solutions and I look forward to further extending this success with them into the advertising sector.
“Over the next few months, we will strengthen our talent and VFX facilities to offer a compelling new creative proposition to meet the high expectations of our advertising and brand clients”.
White will be joined by Abby Orchard who from early next month will take on the role of head of production of the division. Prior to joining Envy, Orchard held senior production roles at Framestore and EightVFX London. Her work includes integrated spots for BA, Pepsi and Next.