Lava IT infrastructure systems integrator ERA has launched Lava, a division that will focus on providing software and hardware for VFX, TV and gaming.
Lava will be based in Soho and will have a presence at MediaCityUK in Salford, as well as in Canada.
ERA head of business development David Fowler (pictured) will lead Lava as head of creative business.
He said: “We’ve launched Lava to solve real problems, not force-fit technology. We’re taking a different approach and will focus on end-to-end solutions that empower our clients to plan and produce their best work.”