NAB 2015: Ericsson has launched a closed captioning service in the United States.
The company will establish a broadcast and media services hub in Atlanta, Georgia, to provide closed captioning and video description services to domestic and international clients.
Ericsson head of broadcast and media services Thorsten Sauer said: “We believe that we can create significant value for US broadcasters and platform operators.
“By ensuring their content is accessible to audiences everywhere and harnessing valuable metadata, we can power more effective content discovery and open new revenue models in a world with more platforms and more content than ever before.
“We are one of the largest media service providers in the world, originating more than 500 mostly complex channels, managing more than eight million metadata assets and providing leading creative services.
“I am excited to extend our portfolio to the US market, starting with closed captioning following encouraging customer feedback.”
Ericsson’s closed captioning services will be delivered using the company’s schedule-driven software platform which was developed in-house using speech-recognition technologies.
The platform is currently used to deliver live and pre-recorded services for clients including the BBC and Sky.