EVS has outlined a strategy which it says will help to address the demand for more live programming.

The Belgium-headquartered firm said it will divide its business into four areas: sports, entertainment, news and media, with products tailored to each specific market.

EVS chief executive Joop Janssen said he hoped the changes would help the company reach a wider range of customers.

“Each market has its own specific challenges and opportunities, so by aligning our structure with the particular market demands of our customers, we aim to help them continue to be successful, both now and in the future.”

The sports division will be led by Luc Doneux, who is moving from his previous position as head of sales and operation for the Asia and Pacific region.

Henry Alexander will head up the entertainment and news section. Alexander, who worked for EVS as head of EMEA until 2010, rejoins the company from Belgian network RTBF on 1 April.

Benoit Fevrier, who was previously in charge of EVS-Opencube business unit, has been promoted to run the media division.

Michel DeWolf, who was heading up EVS’ development centre archive management systems, has been promoted to EVS chief technology officer.

Bernard Stas, who was in charge of product management, takes the role of senior vice president product strategy.

A senior vice president of operations and professional services will be appointed to manage manufacturing and supply chain, customer support, project management and training functions.

The manufacturer of live video production systems has also unveiled a new logo.

Click here for an interview with Joop Janssen, which appears in the January/February issue of Broadcast TECH.