Trade show IBC is on target to break its record for visitor numbers having already sold the largest amount of floor space in its history.
More than 55,000 attended last year and organisers anticipate a 5% increase in numbers when doors in September.
The exhibition has sold a record amount of space, including that of an additional fourteenth hall, with over 100 companies set to make their IBC debut.
“Despite the financial pressures of the Eurozone, exhibitors are showing a lot of confidence in IBC,” said chief executive Michael Crimp.
“That may be counterintuitive but I think IBC is seen as a safe pair of hands and an essential part of growing their long-term business.”
Also new to IBC is a section devoted to file-based production, and an expanded Rising Stars programme aimed at finding and inducting the next generation of industry leaders.
An invitation-only Leaders Summit returns with an expanded roster of 20 delegates, including Discovery Networks International chief executive Mark Hollinger and Sky chief operating officer Mike Darcey.
Headlining the IBC Conference are ITN chief executive John Hardie and Samsung Electronics executive vice president David Eun.