Format development deal comes after Flynn’s previous arrangement with South Shore comes to an end  

Clarkson’s Farm producer Expectation has joined forces with format creator David Flynn’s company Plegazoid.  

Flynn will work closely with Expectation’s development team to create entertainment formats in the gameshow and reality space for networks and streamers in the UK, which will be co-produced by Plegazoid.  

David Flynn headshot LR

David Flynn

The deal effectively replaces a previous arrangement with South Shore, which has now come to an end. That partnership has generated upcoming ITV quiz show Time Is Money which was co-developed and co-produced by the two labels. 

Before setting up Plegazoid, Flynn founded Youngest Media, which developed and launched multiple hit gameshow and reality formats for networks in the UK, US and internationally, including Small Fortune for ITV, NBC US and CJE&M and global hit Game of Clones, which has travelled to nine territories.  

In with a shout

As chief creative officer of Endemol UK, Flynn was responsible for formats including The Million Pound Drop, which has sold to 57 territories, and long running hit quiz Pointless, sold to 13 territories.  

Meanwhile, Expectation’s entertainment formats include In With A Shout, I Literally Just Told You and This is My House, as well as upcoming commission for Sky The Dyers’ Caravan Park (w/t).  

The creative director of entertainment at Expectation Ben Wicks said Flynn had “created some of the most successful game shows ever made, wildly original reality formats, and above all else: huge hits”. 

Wicks added: “His shows have cemented themselves into the schedules for decades and been sold to so many countries even David himself would struggle to name them all. In short, nothing is guaranteed in life – apart from David Flynn coming up with un-turndownable formats, and we are elated to be working together on his next dazzling array of hit shows.” 

Pointless

Flynn said Wicks and the development team at Expectation were “a really creative and talented bunch, and we share a vision about the type of formats which cut through with audiences in the UK and travel internationally”. He added : “I’m looking forward to joining forces and delivering our next hit together.”