Media management firm JCA will spend £500,000 upgrading its digital infrastructure to meet increasing demand for its cloud-based services.

The London-based firm, which handles content for TV and film clients including ITV, BBC Worldwide and Channel 4, plans to improve access to its cloud-based digital platform, Media Window.

Managing director Simon Kay said demand for private, cloud-based services had “skyrocketed” and that additional investment was required for the firm to maintain levels of quality assurance.

“We expect the majority of our clients to use cloud technology in one form or another over the next year,” Kay said.

“Cloud-based computing is ideally suited to shortform content and clip sales.”

Some £200,000 will be spent on the firm’s storage platform at the Powergate data centre in west London.

An extra line will be supplied by Powergate’s tier one providers, and JCA will get additional storage through its point-to-point link with the data centre.

A further £200,000 will be invested in a disaster-recovery upgrade.

The remainder will pay for four new operational staff, with senior film colourist Vinny Payne joining the firm and Patrick Key promoted to the newly created role of production manager across digital, film and tape.