The Mill will officially launch a new Mac technology-based design and visual effects department next week that will work specifically on multiplatform content.

Mill Studio will offer services using After Effects, Shake, Nuke, and Final Cut Pro to television and advertising clients with TV spot, branding, idents, web, mobile, interactive and outdoor display requirements.

The 14-strong team will include three new senior designers and will be headed-up by Luke Colson who will also work as a producer.

“The market is changing with agencies, broadcasters and production companies setting up digital arms for multi-platform work,” explained Colson. “The budgets for this work have traditionally been lower but we don't want to be turning it away. Mill Studio will open doors by using more cost appropriate technology that caters for needs right across the board.”

Mill Studio will be made up of 15 workstations, a large multi-purpose ‘Project' suite for client attended bookings and a Baselight grading suite.

An Apple XSan server with 75TB of shared storage, supplied by Root6, will sit at the heart of the open plan studio set-up.

It will be able to work in collaboration with clients that have their own Mac-based editing and graphics kit and alongside other Mill departments.

Although Mill Studio doesn't officially launch until the last week of January, the team have already been working on projects including promos and idents for TCM, Nova TV and More 4.