The main challenge was the interaction of frozen graphics with moving elements. The shots included a moving character alongside static people, motionless champagne spray and a suspended cloud of £50 notes. Time slice shots show 90 degree 3D camera moves around the frozen elements. The frozen cast were composited onto a penthouse background by Inferno artist Simon Trafford and the cork and suspended money were then composited around the cast. The project was digitally graded by Mark Horrobin. Ron Scalpello of BBC Broadcast was the director. The Abbott Mead Vickers agency-produced campaign starts on 4 February.