Novelsat has targeted the London 2012 Olympics for the rollout of its NS3 satellite bandwidth optimisation technology.

Novelsat co-chairman David Furstenberg said HD and 3D broadcasts at next year’s sporting event could put satellite capacity under strain, and that demand for satellite bandwidth would outstrip supply by 2015.

Furstenberg said that NS3, which claims to increase transponder throughput by up to 55%, will shift the focus away from compression to spectral efficiency.

“Industry experts were saying that DVB-S2 was so efficient it was not possible to improve it, so people focused on compression. [DVB-S2] is an excellent technology and very efficient, but its limitation is computational power,” he added.

Trials with 32 broadcasters and teleports in Europe and the US are expected to conclude by early September.