Opinion – Page 11
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CommentWhy the words ‘branded content’ are no longer dirty
Bullion Productions’ Jack Newman says the TV industry should be actively collaborating with brands to help them supersize ideas
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CommentComment: Influencers can be a game changer for broadcasters - with the right playbook
Kayla White, head of influencer marketing at EssenceMediacom, looks at how broadcasters can lean into the growth of influencers
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CommentWill Apple Smart TVs redefine home entertainment?
Claire Huxley at Design Bridge and Partners on Apple’s much-rumoured potential entry into the smart TV market
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CommentFAST, India & second windows: Rashmi Bajpai’s ATF takeaways
Banijay Rights Asia EVP Rashmi Bajpai discusses her key takeaways from the Asia TV Forum & Market (ATF)
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CommentJeremy Daldry: The truth is often ugly and uncomfortable
ITN Productions’ deputy head of UK factual unpacks the complexities of exploring the Gisèle Pelicot case for Channel 5
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CommentWhy “Crimbo Limbo” is the gift sports organisations can’t ignore
Kahlen Macaulay, senior manager of international sports partnerships at Snapchat, looks at when sport organisations should be looking to engage over the holidays
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CommentWhy hybrid editing is crucial for the survival of the post house
John Rogerson explains why a massive cull of Soho offline suites is essential to ensure a healthy future for the post sector
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CommentAll hail TV’s ‘women of a certain age’
After many years of challenges, a generation of tough and determined female execs are the ones ready to speak out, writes Kelly Webb-Lamb
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CommentComment: Why you should go all-in on D2C fan engagement in 2025
Paolo Cuttorelli, SVP of global sales at Evergent, believes the next 12 months are the right time to dive in
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CommentSticking to the old systems won’t solve TV’s harassment problem
The burden on freelancers to call out bad behaviour is too great – so things need to change, writes Philippa Childs
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CommentScott Bryan: Why is it so hard these days to find something to watch?
There’s an abundance of choice, but navigating endless platforms is tedious. What we need is Project Kangaroo 2.0
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CommentSelf-funding shows: If you build it, will they come?
Blue Ant’s Ben Barrett on balancing the stress & success of financing shows
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CommentKate Bulkley: C4’s YouTube strategy is a lesson in youth engagement
The broadcaster has shifted its mindset to harness the power of a company previously considered a rival
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CommentWhat next for Lineker and MOTD after the long goodbye?
Tim Jotischky, divisional managing director of reputation at The PHA Group, looks at how podcasting has changed Lineker’s career
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CommentFrom TV4 & SVT to Netflix: How a Swedish prodco went global
B-Reel Films’ Ulf Synnerholm on securing Netflix, TV4 & SVT commissions
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CommentCommissioners and producers need a reset in relations
With a disconnect between tariffs and editorial ambitions, the industry’s key creative relationships feel increasingly fraught, says Chris Curtis
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CommentUnpicking the formula of Israel’s scripted format success
Yes Studios managing director Sharon Levi on the potential of scripted formats and how her company has become so prolific
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CommentHints of optimism after a tough period
Commissioners in our survey see signs that the market is improving
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CommentThe Basics: why is a green room called a green room?
Danny Owens, client services coordinator at dock10, takes a look at one of the most well known terms in the industry
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CommentComment: why broadcasters & streamers should partner as subscriber ceiling approaches
Guy Meyers, director of customer success at Recurly, looks at how the pair can work together