Premier PR has acquired Dubbs Eyeframe, with Premier chairman John Reiss raising the prospect of further acquisitions by the group.

The deal has seen the film and TV PR firm buy all the shares of post-production and digital media company Dubbs.

The latter is now based at Premier’s building on Berwick Street.

Premier PR chairman John Reiss, who was a consultant to the company that set up Dubbs 21 years ago, said the move was spurred on by the company’s interest in digital asset management.

He said: “Dubbs has the capability to hold assets such as promos or programming material, which it can disseminate around the world. Dubbs and Premier have always traded together and have complementary skills, expertise and client bases.”

Reiss described the acquisition as “the first step”, with further announcements expected in the next few weeks.

“The companies are integrating, and extra resources and investment will enable Dubbs to expand. There will be substantial organic growth but there will also be more to announce in terms of other acquisitions.

“Dubbs has always been very strong, and this deal has not been done from a position of weakness - it’s a very positive move. We hope that with Dubbs working alongside Premier, there will be a lot more opportunities and that parts of the combined company will be able to cross market for each other.”

Reiss said all jobs at Dubbs had been preserved. Dubbs managing director Julie Redmond has become operations director of Premier Creative. Former Dubbs director Clive D’Urban has taken on the role of Premier technical projects director.

James Greenwall has become a business development director of the combined company and Christos Glaridis maintains his role as technical director of the post facilities.