Disney says it will “continue to engage with AI platforms”
Disney and OpenAI’s $1 billion partnership has been brought to an early end following the latter’s decision to close its AI video generator Sora.
OpenAI abruptly brought the Sora app and website to an end this week, announcing the news on social media and stating that it will now concentrate on tools “that will help people solve real-world, physical tasks,” such as robotics.
Disney had agreed a partnership with OpenAI just over three months ago, which at the time meant that the media giant would invest $1 billion into OpenAI and allow many of its characters and IP to be used in Sora content as part of a three-year licensing deal. Disney had also planned to use OpenAI tools to build new products, tools, and experiences for its services such as Disney+.
However, following the Sora closure, Disney released a statement saying, “As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere.
“We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators.”
Sora could generate videos with up to 1080p resolution, up to 20 sec long, in widescreen, vertical or square aspect ratios, and could work from existing assets to extend, remix or blend content. There have been concerns over its ability to create deepfakes, and alleged creation of videos with copyrighted material. It is unclear if the AI model will continue to be available in ChatGPT or embedded elsewhere.
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