AFL gets the Drive To Survive treatment, with the docuseries taking a behind-the-scenes look at one of the biggest sports in Australia
Box To Box has been commissioned to make an Australian Football League (AFL) docuseries for Prime Video.
Filming is due to start this week across Australia and the series will premiere on Prime Video in 240 countries and territories worldwide in 2026.
The series will show a snapshot of the 2025 Toyota AFL Premiership season, providing an inside look as it unfolds.
The docuseries will offer a behind-the-scenes look at one of the biggest sports in Australia. It will also give audiences outside of Australia insight into a sport that’s much celebrated in the southern hemisphere.
The untitled AFL docuseries comes from Amazon MGM Studios and is being produced by Box To Box with GoodThing Productions. The series will be executive produced by Paul Martin, James Gay-Rees and Hillary Olsen.
Further news regarding storylines, player and team castings is to be announced.
Since 2019, Prime Video has collaborated with the AFL to produce three local Amazon Original docuseries – Making Their Mark, which chronicles the 2020 Toyota AFL Premiership Season; Kick Like Tayla, focusing on AFLW star Tayla Harris; and Warriors On The Field, highlighting the experiences of Australian Indigenous players in the AFL.
The new AFL docuseries will sit alongside other Australian Amazon Original docuseries including The Test S1-3, which follows the Australian Cricket Team, Shane and The Defenders.
“We know our customers are passionate about homegrown sports and we’re excited to give audiences insider access to the moments and personalities that make the AFL so special.” said Alexandra Gilbert, head of content Prime Video Australia and New Zealand. “By collaborating with storytelling experts Box To Box, we’re committed to bringing fans authentic, behind-the-scenes moments they’ve never experienced before, while helping to share Australia’s beloved sport with viewers worldwide.”
“In the pantheon of international sports, AFL really stood out to us as rich terrain for storytelling potential” added Paul Martin, co-founder Box To Box. “The world of Aussie Rules has everything we look for in our shows — intensity, big personalities, massive stakes, and stories that hit hard on and off the field. We’re thrilled to bring audiences around the globe into the heart of such a tenaciously competitive league.”
“The league is excited to join forces with Box To Box and Prime Video to bring more fans closer to the game,” said Bec Haagsma AFL executive general manager customer and commercial. “We love that new audiences will be connected to our stories and our game through this series, and our fans will enjoy finding even more reasons to love footy and its characters. Aussie Rules Football is intricately entwined with the Australian way of life and is full of wonderful characters, storylines and emotions that tie people together from all walks of life. This series is an important asset for the AFL as we aim to have footy in every household in the country, and introduce our game, and our stories, to international audiences.”
No comments yet