Marketing platform will house content with Pepsi ambassadors, social-first videos, and more

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Pepsi Max has launched Pepsi Football Nation, a banner under which it will house its football content and sponsorship activity. 

With the motto, “Pepsi Celebrates How Football Feels Around the World”, Pepsi Football Nation will include content produced with Pepsi ambassadors, as well as social-first video and other campaigns. It will also include creator and influencer collaborations. 

Pepsi Football Nation content will be published across Instagram, Facebook, TikTok, and YouTube. 

Eugene Willemsen, CEO of international beverages at PepsiCo, said: “For more than five decades, Pepsi Max has been at the heart of global football culture, bringing the game beyond the pitch and into the worlds of music, entertainment and fandom. As football continues to grow and attract more diverse audiences, our opportunity is not only to show up in the sport, but to elevate the emotional energy that makes it unforgettable.

“Pepsi Football Nation is our next step: a platform that celebrates the passion, personality and shared experiences that unite fans everywhere. It reflects our commitment to driving cultural impact and creating deeper connections with consumers around the world.”