Deluxe 142 will be rebranded as Encore from next week to bring the UK facility into line with its US and Canadian counterparts.
Encore is Deluxe Entertainment Group’s brand for its broadcast post-production operation.
Deluxe group companies Rushes, Method, Editpool and Company 3 will retain their own branding.
The team and structure at the post facility will remain in place, with director of operations Johnny Whitehead continuing to lead the Soho-based company.
Executive vice-president for television Bill Romeo will head up the global Encore operation.
Whitehead said Encore would look to increase the level of collaboration between its UK, US and Canadian facilities, which have joined forces to work on recent productions including Starz’ Da Vinci’s Demons and Hat Trick’s Episodes for BBC2 and Showtime.
“With the increase in coproductions and the buoyancy of the TV market, the timing for this exciting development is perfect,” he added.
“By sharing expertise and resources, we can ensure our place at the top in terms of technical support and infrastructure.
“This is essential with the forthcoming implementation of file-based deliveries for UK broadcasters, and other technologies such as 4K starting to make an impact.”
The rebrand follows the February restructure of Deluxe.
Half a dozen of the group’s businesses were rebranded as Deluxe Media as part of the formation of a content- management group.
Those companies included ITFC and the media-management arm of the soon-to-be-rebranded Deluxe 142. Deluxe 142’s recent credits include Broadchurch, Mr Selfridge, Luther and Fresh Meat.