Matthew Shell has joined Pebble Beach Systems as proposals and solutions manager.

He joins the automation and channel in a box systems provider from Imagine Communications, where he held product marketing and business development roles for products including video server, storage and integrated channel playout solutions.

He has also worked with Philips Broadcast, Grass Valley, Leitch and Tektronix.

Director at Pebble Beach Systems Tom Gittins said: “Mat brings a high level of technical expertise, excellent customer-facing skills, and a tenacious, solution-focused attitude to this new role.

“His experience in advising clients on leading edge technologies and innovative workflows makes him a tremendous asset to our growing team, and his thorough understanding of the industry will further strengthen our position as we expand into new markets and territories.”