IBC 2013: Sohonet is ramping up efforts to work with more SaaS companies that want to use its infrastructure to offer software in a cloud environment.

It follows Sohonet’s deal with media management firm Nativ to provide the company with a network and infrastructure to support Nativ’s cloud-based management and workflow platform.

The new platform is based on Nativ’s Mio Everywhere platform.

Sohonet chief operating officer Damien Carroll (pictured) said: “Sohonet’s new media-aware storage solutions have been developed specifically to enable media companies and Software-as-a-Service (SaaS) providers to access expansive resources and solutions on a pay-as-you-go basis.

“Customers are becoming more confident on the costs and security benefits of private cloud based services and are now turning to the operational and workflow benefits which cloud based offerings can bring.”

By the end of the year, another 12 companies offering a range of storage and workflow tools are expected to launch on Sohonet’s network.

Nativ launched its Mio Cloud platform at IBC.

Nativ chief executive Jon Folland said: “Our relationship with Sohonet gives us access to the world’s largest media community via the renowned Sohonet Media Network.

“As the media industry adapts to an increasingly digital world, it naturally becomes more reliant on technology to keep it agile.”