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What is ONE?
ITV Studios, Keshet and DRG are the latest distribution companies to join the ONE by Rawnet platform. Alongside the likes of AMC, A+E Networks, Banijay and Cineflix, they’ll be providing easier access to their catalogues for buyers & enjoying a streamlined content, buyer & meeting management experience pre, during and post market.
Developed and managed by a team of 50 people at Rawnet, ONE may be a fairly new player in the market but is backed by 15 years’ experience in the broadcast industry and a wealth of understanding about the challenges distributors face all year round.
“Two years on from our initial investment, ONE is now the platform of choice for some of the world’s largest distribution companies” says Managing Director, Adam Smith.
ONE is comprised of a flexible website that seamlessly integrates into an iPad application, housing a distributor’s full catalogue in a bespoke, user-friendly platform that’s simple for distributors to manage, and enjoyable for buyers to browse.
“In 2016, we identified some major challenges that needed solving - marketing and sales teams requiring technical input to manage online content, not having a full understanding of buyer activity and loads of unnecessary stress around markets. ONE has solved those problems - and more - and allows sales and marketing people to excel in their roles, without having to worry about technology.” David Rhodes, Director.
ONE was designed to help overcome some of the most common challenges seen in the industry, specifically around large content markets like MIP. So if you or your team have ever found yourselves frantically running around at markets cursing the wifi connection, struggling to make changes to your catalogue or spending your evenings doing meeting admin…read on!
Challenge 1 - Dodgy Palais wifi
Palais wifi is notoriously unreliable, which is the last thing distributors need when trying to run meetings reliant on catalogue access and streaming.
With ONE, the entire catalogue is available offline - both to browse and to watch videos. All activity is tracked and synced back to the reporting section of the website when next connected to the internet, ensuring all buyer activity is captured.
Basically, with ONE there could be a power cut in the Palais and your team won’t be affected.
Challenge 2 - Last minute catalogue updates
Many distributors are getting their slate ready and making last minute tweaks right up to the wire in the run-up to MIP, with many companies heavily relying on technical teams to make those changes.
ONE has a flexible & intuitive content management system which means anyone can easily and quickly make changes to their website and catalogue, with absolutely no technical knowledge. All changes to the website / catalogue sync to the app in real time, so no additional work is needed to update the team’s iPads.
Challenge 3 - Back to back meetings
Undoubtedly one of the biggest challenges at MIP is keeping meetings on-track and efficient when faced with the infamous back-to-back 30 minute slots.
ONE’s Meeting Manager functionality allows sales teams to share lists of programmes with buyers pre-meeting, buyers can mark their likes/dislikes & add notes with all feedback syncing back into the meeting. The salesperson can also add pre meeting notes and automate a follow up immediately after the meeting, getting rid of unnecessary admin.
This allows for more tailored, personal and efficient meetings at market, making the most of the small time slots and building trust with buyers.
If these challenges spark painful memories for you or your team, both Adam and David will be at MIPCOM alongside their team supporting their clients and introducing ONE to other distributors. If you’d like to learn more, or see a demo, visit one.rawnet.com/MIP or email firstname.lastname@example.org to book in for a coffee at MIP!
We ran this year’s Buyers Survey to give buyers a platform to talk about frustrations, opportunities, challenges and predictions for the future of the industry, with a specific focus on the distribution process. The report explores the buying cycle from discovery to decision making, including opinions from buyers, distributors and consultants, to give a holistic view of the industry.
Download the ‘What Buyers Want’ report here