DVD outfit Stream Digital Media is refocusing its business to concentrate on interactive design and authoring. The company will be working across all platforms and formats of interactive media, although it will still be doing high-end DVD design and production. Heading the new team will be Lucy Protheroe who joins from Deepsync. Protheroe, who will be senior producer, has worked in broadband and VoD as well as DVD. Also joining as a producer is Ellie Flick, replacing Kristy Garland who recently moved to The Pavement.