Pixellot director of sales Charlie Prichard believes there’s untapped potential in turning to AI-automated production to create cost-effective youth sports content

There are 45 million children and 6.5 million coaches who participate annually in youth sports in the United States. But most, if not all, of those games can only be watched if you happen to be physically present.

When it comes to professional sports, they are more accessible than ever before, from new streaming platforms launching weekly to professional sports teams, like Manchester City, releasing their very own OTT subscription service.

The sports production world is evolving. Not every league has the same resources that top professional competitions, like the English Premier League, have to produce content, but a massive demand for content still exists.

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AI-automated production

The US youth sports video streaming market potential is valued at a staggering US$2.2 billion. In 2022, it’s set to rise to $4 billion, and $5.6 billion by 2024. AI-automated production makes it possible to tap directly into this.

By connecting stadiums, fields, gyms and complexes to AI-automated production systems, high schools, recreational leagues and sporting venues will be able to provide parents, coaches and fans access to live or on-demand matches and highlight packages in high-def and at low-cost.

Pixellot is installing approximately 100 new systems (pictured below) a week at facilities across the United States to enable this, as well as in arenas and other venues around the world.

These systems produce hundreds of thousands of live games and are projected to produce a new game every minute by the end of 2019 with zero need for human intervention.

Pixellot (Grady High school, Austin TX)

With automated production enabled coverage of youth sports in the US, it’s only a matter of time before the technology is utilised consistently across Europe.

AI-automated production is also making it easier to help coaches and players develop, increasing their chances of extending their sporting careers at university or professionally. Video analysis allows athletes and coaches to study a corner kick frame-by-frame, compare a player’s technique side-by-side with a professional’s or even break down the process of striking a free-kick.

Youth sports have always been extremely popular worldwide. Now, thanks to technological advancements, fan engagement and player development can positively impact millions of young athletes than ever before.

Charlie Prichard

Charlie Prichard is director of sales and business development, UK at Pixellot