Outside broadcast company gears up for 4K
Outside broadcast and live audio company Zest4.TV has invested in three Sony HDC-4300 4K system cameras from equipment supplier ES Broadcast.
It plans to use the cameras in an eight-camera Mercedes Vario OB truck acquired following its purchase of Polycam Outside Broadcasts last month.
Zest4.TV specialises in providing production facilities and crews for the live events, audio-video, live streaming and broadcast industries. Its business previously centred on multi-camera flypacks and it only hired in full outside broadcast vehicles when there was nowhere to locate flyaway facilities.
The addition of the Sony HDC-4300 cameras enables Zest4.TV to offer 4K outside broadcasts to its corporate client base.
Duncan Payne, director of finance solutions company Adamantean, which financed the deal, said: “Zest4.TV is the first of the corporate AV businesses to purchase these cameras and it makes a great statement about its ambitions and the capability of its product offering.”
ES Broadcast has been investing heavily in production technology, committing to purchase 100 x Sony HDC-4300 cameras while at IBC 2017, in addition to two Sony HDC-4800 ultra-high frame rate cameras and two Sony XVS-8000 4K switchers.
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