Time-saving tool uses AI to reframe and reformat video content for different aspect ratios


Adobe has launched an AI-powered automatic reframing feature for its Premiere Pro editing platform.

Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions.

Like Content-Aware Fill for video in After Effects, which was introduced this spring, Auto Reframe is powered by Adobe Sensei, the company’s AI and machine learning technology.

Adobe says Auto Reframe analyses, crops, and pans footage to prioritise the most compelling parts of a video.

Adobe announced Auto Reframe at IBC.